Works on the various types of graphics, Such as Visual graphic, Editorial design, Typography, Branding and more. A collaborative design studio engaged in ongoing partnerships with Artists, Curators, Editors, Architects, Designers and Institutions. Based in Seoul, Korea.
2025
BAEK DOHYUN Labour day Book Design
book
Designed the exhibition catalog Labour Day by artist Do Hyun Baek.
The publication features a total of 57 works, including those exhibited in March 2025 and several previously unreleased pieces. Starting from the concept of “re-binding exhibited works,” the catalog was designed without traditional binding.
Each piece was printed as an individual sheet and housed within a single box, allowing the collection to function as a book when enclosed, and as individual artworks when the sheets are taken out—designed to even be framed as part of an extended exhibition. Under this unbound format, papers of varying weights and textures were freely combined.
The box was wrapped in a specially coated paper, allowing subtle tactile variations to be felt through the hand. A red hue—found at the intersection of complementary and analogous colors drawn from the artworks—was chosen to accentuate the intensity of the portrait pieces. The act of unboxing itself was treated as a design element.
The lower box was made slightly taller than the upper, giving the impression of precious works stored deep inside, while ensuring a smooth and natural opening experience. The catalog was produced as a limited edition of 100, finished with vinyl wrapping, and all copies were sold out by May 2025. Client: BAEK DOHYUN Artworks and Product shot by: BAEK DOHYUN Design: HEEWON LEE Production Management: HEEWON LEE Project Period: March - May 2025 Printed photo collection box Limited to 100 copies 250 x 210 x 23 mm
작가 백도현의 《Labour Day》 도록 디자인을 진행했습니다. 이번 도록은 2025년 3월 전시된 작품들과 미전시작을 포함한 총 57점의 작품을 담고 있습니다. ‘전시된 작품을 다시 엮는다’는 개념에서 출발하여, 제본 방식을 배제하고 각 작품을 낱장으로 구성해 하나의 상자에 담는 형태를 선택했습니다. 이 구조는 작품들이 상자 안에 있을 때는 ‘책’으로서의 성격을, 상자 밖에서는 ‘하나의 작품’으로서의 성격을 동시에 지닐 수 있도록 했습니다. 때로는 액자에 담겨 또 다른 전시로 확장될 수 있도록 설계했습니다. 제본을 하지 않는 방향 아래, 다양한 무게와 질감의 종이를 조합해 자유롭게 구성했습니다. 상자는 특별한 코팅이 입힌 종이로 감싸, 손끝에 닿는 감각 속에서도 질감의 변화를 느낄 수 있도록 했습니다. 상자의 컬러로는 작품들의 주요 컬러에서 보색과 유사색의 교차점에 위치한 ‘붉은색’을 선택해, 강렬한 인물 사진의 톤을 한층 돋보이게 했습니다. 또한 ‘꺼내는 경험’ 자체를 하나의 디자인 요소로 보고, 아랫상자의 높이를 윗상자보다 더 길게 설정하여 깊은 곳에 소중한 작품이 담겨 있다는 인상을 주면서도 상자를 여는 행위가 자연스럽고 용이하도록 했습니다. 도록은 비닐 랩핑으로 마감해 100부 한정 수량으로 제작되었으며, 2025년 5월 전량 판매 완료되었습니다.
Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon

Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon