Works on the various types of graphics, Such as Visual graphic, Editorial design, Typography, Branding and more.
A collaborative design studio engaged in ongoing partnerships with Artists, Curators, Editors, Architects, Designers and Institutions. Based in Seoul, Korea.
2025
BEAT Interactive NEWBEAT Raw and Rad Album RAW ver
graphicbook
Designed the album packaging for NEWBEAT’s first full-length album, [RAW AND RAD]. The album was released in two versions — RAW and RAD — each featuring distinct graphic concepts aligned with the tone and mood of the photographs. Containing a total of ten tracks, the two versions were differentiated further through unique lyric booklet structures, enhancing the overall completeness of the album.
The album took the form of a photobook with spring binding, chosen to visually convey NEWBEAT’s fresh and lively energy. The binding was designed with narrower spacing than standard spring books to move away from the typical impression of spiral-bound publications.
— The RAW version was centered around graphic units that resonated with its bold and energetic imagery, with epoxy finishing and silver star printing applied to highlight a sense of depth and refined texture in the physical product.
Artist: NEWBEAT
Client: BEAT INTERACTIVE
Art Direction: INU KIM
Album Design: HEEWON LEE
Album Design Assistant: SUNGMIN LEE
210 x 285 x 15mm (134 Pages) RAW ver.
210 x 285 x 15mm (134 Pages) RAD ver.
NEWBEAT THE 1ST FULL ALBUM [RAW AND RAD]의 앨범 디자인을 했습니다. 앨범은 RAW 버전과 RAD 버전 — 두 가지 구성으로 나뉘며, 각각의 사진 톤앤매너에 맞춰 그래픽 콘셉트 또한 차별화 했습니다. 총 10곡이 수록된 정규 앨범으로, 두 버전은 각기 다른 가사지 구성으로 앨범의 완성도를 높였습니다.
포토북 형태의 앨범은 스프링 제본 방식을 선택해 NEWBEAT 특유의 프레시하고 경쾌한 에너지를 시각적으로 전달하고자 했고, 스프링의 간격을 좁게 하여 일반적인 스프링 책의 인상에서 벗어나고자 했습니다.
— RAW 버전은 에너제틱한 이미지에 어울리는 그래픽 유닛을 중심으로 구성했으며, 에폭시 후가공과 은별색 인쇄를 적용해 실물에서의 입체감과 세련된 질감을 강조했습니다.
NEWBEATの1stフルアルバム [RAW AND RAD] のアルバムデザインを担当しました。
アルバムは RAW バージョンと RAD バージョンの2種類で展開され、写真のトーン&マナーに合わせてそれぞれ異なるグラフィックコンセプトを採用しました。全10曲を収録したフルアルバムであり、両バージョンは歌詞ブックレットの構成を変えることで、アルバム全体の完成度を高めています。
アルバムは フォトブック形式で制作され、スプリング綴じを採用することで、NEWBEAT特有のフレッシュで軽快なエネルギーを視覚的に表現しました。また、一般的なスプリングブックの印象から脱却するために、スプリングの間隔を通常より狭く設計しました。
— RAWバージョンは、力強くエネルギッシュなイメージに調和するグラフィックユニットを中心に構成され、エポキシ加工とシルバースター印刷を施すことで、実物における立体感と洗練された質感を強調しました。
Work Experience
2022-2025
Graphic DesignerLeeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team LeaderBrand Gentle Monster
2017-2022
Graphic DesignerBrand Gentle Monster
2016-2017
Graphic DesignerStudio Swyp
2015
Graphic Designer InternStudio Sparks Edition
Education
2013-2016
Communication DesignSADI (Samsung Art & Design Institute)