Spatial signage graphic design for HAUS NOWHERE SEOUL, the new headquarters of IICOMBINED, which opened last September. 
HAUS NOWHERE SEOUL is a mixed-use space housing the brands GENTLE MONSTER, TAMBURINS, NUDAKE, ATIISSU, and Nuflaat, together with IICOMBINED’s offices, spanning from five basement levels to fourteen floors above ground. The signage graphics were developed to align with the tone of the space, prioritizing clarity and visual consistency through a considered information hierarchy and graphic layout. The graphics support intuitive spatial recognition and navigation across the building by responding to floor composition and circulation. Client: IICOMBINED Creative Direction: GENTLE MONSTER (TAESEOK PARK, JAEKYEONG LEE, RAYOUN HWANG) Lead Graphic Designer: HEEWON LEE Assistant Graphic Designer: SUNGMIN LEE Photography: YI LAKYEOM