Works on the various types of graphics, Such as Visual graphic, Editorial design, Typography, Branding and more.
A collaborative design studio engaged in ongoing partnerships with Artists, Curators, Editors, Architects, Designers and Institutions. Based in Seoul, Korea.
2025
BEAT Interactive NEWBEAT Goods & Package
graphic
Designed the goods and package graphics for NEWBEAT.
The package was centered around t-shirts featuring member-specific symbolic illustrations, with each component expressed through tag-shaped graphic elements to visually reinforce the concept and direction of the merchandise.
The overall design was structured to ensure that the identity of the goods could be experienced intuitively through the process of engaging with the package.
Artist: NEWBEAT
Client: BEAT INTERACTIVE
Art Direction: INU KIM
Goods & Package Design: HEEWON LEE
Goods & Package Design Assistant: SUNGMIN LEE
3D Elements by: AYOUNG CHU
380 x 400 x 25mm (Out Box)
NEWBEAT의 굿즈 및 패키지 그래픽 디자인을 진행했습니다. 패키지는 멤버별 상징 일러스트가 적용된 티셔츠를 중심으로 구성되었으며, 각 구성품은 택(tag) 형태의 그래픽 요소로 풀어내 티셔츠 굿즈의 콘셉트와 방향성을 시각적으로 강화했습니다.
패키지를 경험하는 흐름을 통해 굿즈의 정체성을 직관적으로 느낄 수 있도록 디자인 전반을 설계했습니다.